Craig Phillipson

Managing Director

Since founding Shopworks UK in 1997, Craig has led the company through a period of major international growth.

He has overall responsibility for Shopworks worldwide, and leads the strategic direction and development of the company.  He is also actively involved in the delivery of consultancy and design projects, reflecting Shopworks' "hands on" approach to business.

Craig has considerable experience in retail and marketing, having worked in senior management positions for large, multi-national organisations such as BP and Kodak.

His particular strength lies in his ability to identify business development opportunities and boost company performance.  As Franchise Manager for Kodak Express, he ran the 300-strong retail franchise in the UK and Ireland, achieving major sales increases for the organisation.  He also successfully turned a cluster of 36 loss-making pubs into profitable businesses while working as Retail Operations Manager for Boddingtons.

Craig is a regular speaker at retail conferences and industry seminars.  When not working, he is an under-9s rugby coach, having previously played rugby himself for Flanders and Chile.