Shopworks to design new health and wellness concept for Cooper Aerobics in China


Shopworks, has been appointed by world renowned Cooper Aerobics to design its first health and wellness centre for the Chinese market due to open in Nanjing Loashan at the end of 2016.  

The Cooper Aerobics Health and Wellness Centre aims to create a world-class facility that showcases the respected 45-year heritage of the Cooper brand.  The Centre will target the local Chinese people who may need help to improve their health or reverse the effects of a poor lifestyle and chronic disease. Its program is based on four lifestyle pillars and eight regular habits resulting in a progressively higher quality of life.  

Creating an immersive customer experience

The brief to Shopworks, who have offices in both Shanghai and London as well as Lisbon and Moscow, was for the Cooper Aerobics Health and Wellness Centre to be a place that reflects these pillars, providing customers with a journey that enables them to feel a positive effect from their first visit; through the engaging architecture, tranquil and inspiring surroundings and immersive experiences with clear educational communications.

Shopworks are designing a Brand zone: where customers will be introduced to the concept of living a long and healthy life, the ‘Cooper way’. Within this area a retail store will offer Cooper branded merchandise.  The Diagnosis zone will house consultation rooms and testing facilities to allow a comprehensive physical examination of visitors overall health and fitness.  

The Cooperization zone will feature various exercise facilities including an indoor running track, climbing wall, aerobic and anaerobic exercise machines and a nutrition centre with a juice bar.  An Entrepreneurs workshop will feature a lecture space for business seminars, group exercise studios and an exercise equipment showroom.

Ed Curtain, Chief Operating Officer of Cooper Aerobics Health & Wellness said on the appointment: 

"We chose Shopworks because of the people. There are many companies out in the market that have beautiful portfolios of seemingly successful projects. What we were looking for was a company that not only wanted to cooperate but also actually believed in what we were doing. From the beginning the entire Shopworks team had taken a personal interest in what we were actually looking to achieve in China not just on this project but at the level of improving the health of future generations of Chinese people. When they understood this it inspired a team to commit with their hearts day and night, through weekends and holidays and through good times and bad - never once stopping to complain but instead pushing harder and harder to move closer every day to our mutual goal. This is something you cannot teach people; it is something that is part of the fabric of an organization and the people in it. That’s why we chose Shopworks and its the reason we will continue to work with them on more future projects coming soon."

Joao Barbosa, co-founder and director of Shopworks added, 

"We are very proud to be partnering with such a world respected organisation whose core aim is to improve the wellbeing of people.  Our Shanghai and London offices are working closely on this inspiring project to create a place that reflects the values and goals of the Cooper Brand. Through our design and collaborative working with Cooper, our aim is to help create a legacy that will benefit people for years to come."

Shopworks scope of work for the 3000m2 CooperAerobics Health and Wellness Centre includes strategy and research, concept design and development for the centre as well as a new brand development and logo specifically for the Chinese market.  

As featured in Design Week