Telecom retail concept in Guatemala

The Shopworks team in the UK and Portugal were appointed by Guatemala's leading mobile phone operator, Tigo to design and develop their new retail concept.

The outcome

50% sales increase following implementation of the new design concept and layout in the first store.

What we did: from concept creation to site application

Following the implementation in the first store, Shopworks proceeded to apply the design to a number of retail formats:

  • Application to 10 further stores
  • Design adaptation for dealer network stores
  • Application to 5 dealer stores
  • Full brand manual

Tigo telecom retail store design