Our approach to shopper research is focused on understanding both rational and emotional shopper response to a retail store environment.
Combining our experience in retail store design with rigorous shopper research methodologies, enables us to deliver immediately actionable insights.
We have developed a range of methodologies and services, all focused on understanding shopper response in a live retail store environment.
Shopper research services
"How & why shoppers buy in a given category, retailer or retail channel."
Retail concept evaluation
"How & why shoppers respond to a new retail store concept."
Store or category trial evaluation
"Has the retail store or category trial achieved its objectives?"
Benchmarking retail landscape
"Who's who & what does best practice look like?"