Shopworks mixes science and augmented reality with the art of store design at EuroShop

07.02.17

EuroShop, the retail industry’s number one global trade fair is back again and will open it’s doors in Dusseldorf 5th – 9th March 2017.

Shopworks will be there throughout the five days in the Designer Village with a series of augmented reality and interactive experiences that visitors to the Shopworks stand can engage with via their own tablets and smart devices. 

Visitors can download our app Making Shops Work from the App Store for iOS or Google Play for Android to explore the the science behind the art of store design. Retailers can also navigate through a 3-D shop created by Shopworks that’s been designed to maximize revenue and focus on the customer journey.

"Understanding shopper needs at every step along the customer journey is key, and with smart devices now an essential component to that journey, Shopworks' aim is to highlight to retailers the creative potential this unlocks." Said Craig Phillipson, founder and managing director of Shopworks. 

Craig will be speaking at EuroShop's Architecture & Design Forum on: "How to design a great store". Based on Shopworks extensive shopper research and retail design planning experience, Craig will share practical insights and tips that include customer behavioural patterns and how to create an ideal store plan driven by psychological and ergonomic factors. 

If you are planning on visiting EuroShop then please stop by our stand in the Designer Village Hall 12 Stand A17-23 for a chat!

EuroShop 2017 registration, tickets and more information

 

Shopworks at Euroshop 2017