Category management

Shopworks delivers category solutions to maximise sales and profitability for both retailer and manufacturer, based on an in-depth understanding of the consumer as a shopper.

Our category management services span the full range, from defining category strategies, such as role and segmentation, to delivering category tactics, such as planograms and range assortment.

Our flexible approach enables us to carry out both full category management projects or to work on specific areas as required by our customers.

Category management services

Working at the category and sub-category level, we help you define:

• Category & sub-category roles
• Store segmentation
• Category space allocation
• Category adjacencies
• Shelf organisation
• Visual merchandising guidelines 

Working at the product (sku) level, we help you create:

• Optimum range & assortment
• Planograms

As a retail consultancy offering a complete service to its customers, we can carry out the required shopper research to support our category management services.  However, we are equally willing to work with customers' own information.

In addition to the services above, we also work closely with specialist partners to provide you with professional category management software and tools, for example, for ranging and planograming.