Shopworks and SCG London announce their collaboration


The collaboration allows the two companies to use their complementary skills and offer an extended range of services to meet the design, research, category management and branding requirements of retailers, manufacturers and developers in the Russian and Indian markets.

Clive Woodger, founder and MD of SCG London said, "Our recent success in Russia has shown us that businesses recognise the value of working with trusted partners who collaborate effectively to provide latest best practice solutions for clients. We have every reason to believe this approach will be equally as successful in India and other markets."

Shopworks, a research-based retail consultancy, offers research, category management, store design, floor planning and implementation services from 9 offices worldwide.  SCG London provides strategic brand solutions, including brand identity, marketing communications and branded environments for international retailers, developers and financial organisations.

Both companies recognise the enormous potential for a similar collaboration in different markets, and are presently reviewing opportunities in Europe, the USA and the Middle East.

"This kind of working arrangement offers countless possibilities, both to Shopworks and SCG London in terms of business development opportunities, as well as to our customers in terms of the range of skills and services they can now access," said Craig Phillipson, MD of Shopworks, "Everybody benefits."

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