Argos launch new multichannel advertising campaign

14.10.14

Today, Argos launched a new through-the-line campaign; a major shift in the brand's advertising strategy which reflects changes to its customer proposition and firmly establishes its multichannel retail credentials.

A complete departure from previous brand activity, the exciting new multi-million-pound campaign ‘GET SET GO ARGOS' brings to life the retailer's unique offer and its on-going drive to become a digital retail leader for everyone. It will be a catalyst for customers, existing and new, to think and feel differently about Argos, as the largest multi-channel retailer in the UK continues to transform to become a digital leader.

Article sourced from the retail gazette read more here

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