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Customers turn right in shops...or so they say. In terms of understanding customer shopping behaviour, this is probably one of the most widely repeated claims, but is this well worn phrase a myth or reality?

Hollister, a difficult place to shop or a great brand experience ?

The use of colour in your store has a big impact on customer experience. Mike Travalia, Head and Design and Communication at Shopworks, takes a look at the use and effect of colour in a retail environment.

A new kind of shopping experience is being enjoyed by Turkish shoppers, following the opening of Turkcell’s mobile phone store in Istanbul, which was designed and implemented by international retail consultancy, Shopworks.

Optimising the value of space is about using the available space in the best way possible to achieve optimum results. In essence, this means that your merchandise needs to be easily visible and accessible, but in an environment that also creates a positive shopping experience for the customer.

A well thought out merchandising plan always pays dividends in terms of sales results. Craig Phillipson, Managing Director of retail consultancy, Shopworks, gives his four top tips for successful merchandising.