Articles Listing

The best store front designs create maximum visual impact, setting you apart from your competitors and increasing customer footfall. Shopworks’ Head of Research and Category Management, Hugues Audouard, lists his five golden rules for implementing an effective store front design that gets you noticed.

Sourcing your fixtures and fittings from China offers significant potential in terms of cost savings. Developments in manufacturing processes combined with improvements in technology and equipment ensure quality products at very competitive prices. But naturally, sourcing from another country presents challenges. Understanding the unique challenges of sourcing from China ensures your experience is productive, positive and most of all profitable...

Customers turn right in shops...or so they say. In terms of understanding customer shopping behaviour, this is probably one of the most widely repeated claims, but is this well worn phrase a myth or reality?

Hollister, a difficult place to shop or a great brand experience ?

The use of colour in your store has a big impact on customer experience. Mike Travalia, Head and Design and Communication at Shopworks, takes a look at the use and effect of colour in a retail environment.

A new kind of shopping experience is being enjoyed by Turkish shoppers, following the opening of Turkcell’s mobile phone store in Istanbul, which was designed and implemented by international retail consultancy, Shopworks.

Optimising the value of space is about using the available space in the best way possible to achieve optimum results. In essence, this means that your merchandise needs to be easily visible and accessible, but in an environment that also creates a positive shopping experience for the customer.

A well thought out merchandising plan always pays dividends in terms of sales results. Craig Phillipson, Managing Director of retail consultancy, Shopworks, gives his four top tips for successful merchandising.