Articles Listing

Shopworks' international retail consultancy and retail store design expertise means that our experts are often invited to contribute articles and presentations to publications around the world. A selection of retail store design articles is shown below.

The retail store of the future: creating a destination experience

Hugues Audouard09.10.14
In this article, we examine the four main routes taken by retailers in developing a destination store experience - inspiration and innovation, socialising opportunities, educational experience and leisure...

Multichannel retail stores: increasing convenience through innovation

Hugues Audouard24.09.14
With the massive power of the Internet and new retail formats, strategies and opportunities emerging, store retailers need to focus on keeping abreast of the changes and staying ahead of the game. Improving the convenience element of in-store shopping must form the basis of any retail development strategy.

Multichannel retail: collection and return practicalities of Click and Collect

Hugues Audouard24.09.14
The rise of click and collect at retail leaves retailers with a significant challenge in deciding how to best cater for large volumes of in store collections and returns.

The Multichannel retail store: implementing Click and Collect

Hugues Audouard24.09.14
A simple concept, yet click and collect is producing impressive statistics warranting some serious attention from store retailers. With pure play online retailers improving fulfilment options with same-day delivery and increasingly convenient collection points, the ability for bricks and mortar retailers to offer an effective and convenient click and collect service remains a critical way to maintain football and relevance in today's multichannel retail environment.

The multichannel retail landscape: the rise of convenience, the role of the retail store

Hugues Audouard24.09.14
In today's multichannel retail landscape, the retailer becomes the dedicated personal assistant seeking to provide a first class, individualised and responsive experience that today's switched on and empowered consumer desires. So where do retail stores fit in this model and how can bricks and mortar retailers maximise their potential?

Right or Wrong ?

Hugues Audouard15.06.14
Customers turn right in shops...or so they say. In terms of understanding customer shopping behaviour, this is probably one of the most widely repeated claims, but is this well worn phrase a myth or reality?

Flagship stores: a strategic approach to brand management

Michelle Drapeau16.02.14
As the brightest diamond in a retailer’s crown, the flagship store has a key role to play in the company’s brand strategy. Normally the biggest, most impressive store in the retail chain, it is, nonetheless, not simply about being a larger, better looking store...

Relationship between footfall and productivity

Joao Barbosa22.07.13
Understanding footfall and walk-out rate is critical to evaluating store productivity. Joao Barbosa, managing director of Shopworks Iberia and China, reports.

The changing face of the global mobile phone market

Sanjeev Mehta03.07.13
Shopworks has provided expert retail store design advice to the mobile phone industry across three continents. We recently completed our first new concept phone store in India, with the opening of the Mobile Store Lounge in Pune.

#retail and the rise of showrooming

Kerry James11.03.13
More than ever, shoppers today use retail as a research mechanism and an opportunity to examine, touch and feel items prior to purchase.

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