http://www.shopworks.co.ukShopworksFri, 13 May 2011 10:04:10 +0100all news and articleshttp://www.shopworks.co.uk/file/5687ff20d857d678a27ced153ef628a9/flagship-stores-a-strategic-approach-to-brand-management.htmlAs the brightest diamond in a retailer’s crown, the flagship store has a key role to play in the company’s brand strategy. Normally the biggest, most impressive store in the retail chain, it is, nonetheless, not simply about being a larger, better looking store...http://www.shopworks.co.uk/file/5687ff20d857d678a27ced153ef628a9/flagship-stores-a-strategic-approach-to-brand-management.htmlFri, 16 Mar 2012 11:52:05 +0100http://www.shopworks.co.uk/file/0ecb46e4d50b5435db4789aec2e904b1/new-mobile-phone-store-concept-for-turkey.htmlA new kind of shopping experience is being enjoyed by Turkish shoppers, following the opening of Turkcell’s mobile phone store in Istanbul, which was designed and implemented by international retail consultancy, Shopworks.http://www.shopworks.co.uk/file/0ecb46e4d50b5435db4789aec2e904b1/new-mobile-phone-store-concept-for-turkey.htmlTue, 28 Apr 2009 16:10:48 +0100http://www.shopworks.co.uk/file/15547a9dbe9c38761062e2db877332d0/how-to-optimise-space-in-my-store.htmlOptimising the value of space is about using the available space in the best way possible to achieve optimum results. In essence, this means that your merchandise needs to be easily visible and accessible, but in an environment that also creates a positive shopping experience for the customer.http://www.shopworks.co.uk/file/15547a9dbe9c38761062e2db877332d0/how-to-optimise-space-in-my-store.htmlFri, 24 Apr 2009 10:33:06 +0100http://www.shopworks.co.uk/file/2cc4bb605fba5808a5115f4635349f82/top-tips-for-store-merchandising.htmlA well thought out merchandising plan always pays dividends in terms of sales results. Craig Phillipson, Managing Director of retail consultancy, Shopworks, gives his four top tips for successful merchandising.http://www.shopworks.co.uk/file/2cc4bb605fba5808a5115f4635349f82/top-tips-for-store-merchandising.htmlWed, 22 Apr 2009 13:22:36 +0100http://www.shopworks.co.uk/file/008bac5719ca5af95f4404f61f1cdd42/craig-speaking-at-the-retail-forum-on-25th-april-2012.htmlCraig Phillipson, MD of Shopworks, will speak at The Retail Forum on 25th April 2012 at Whittlebury Hall, Silverstone, on the subject: Mobile - changing the way that consumers shop.http://www.shopworks.co.uk/file/008bac5719ca5af95f4404f61f1cdd42/craig-speaking-at-the-retail-forum-on-25th-april-2012.htmlTue, 28 Feb 2012 15:14:52 +0100http://www.shopworks.co.uk/file/37c28fcae3e14b96552984bc20c083ac/store-front-design-the-five-golden-rules-for-maximum-impact.htmlThe best store front designs create maximum visual impact, setting you apart from your competitors and increasing customer footfall. Shopworks’ Head of Research and Category Management, Hugues Audouard, lists his five golden rules for implementing an effective store front design that gets you noticed.http://www.shopworks.co.uk/file/37c28fcae3e14b96552984bc20c083ac/store-front-design-the-five-golden-rules-for-maximum-impact.htmlFri, 03 Feb 2012 09:21:17 +0100http://www.shopworks.co.uk/file/ceef4bf563a6f4840f478e325a5cae4f/and-the-gold-medal-goes-to.htmlWe always knew the staff at Shopworks were a talented bunch. And now we have the evidence (and the photos) to prove ithttp://www.shopworks.co.uk/file/ceef4bf563a6f4840f478e325a5cae4f/and-the-gold-medal-goes-to.htmlThu, 02 Feb 2012 17:18:03 +0100http://www.shopworks.co.uk/file/c3af8777a47a8920073ac2e725bb4fab/china-sourcing-meeting-the-challenges-achieving-success.htmlSourcing your fixtures and fittings from China offers significant potential in terms of cost savings. Developments in manufacturing processes combined with improvements in technology and equipment ensure quality products at very competitive prices. But naturally, sourcing from another country presents challenges. Understanding the unique challenges of sourcing from China ensures your experience is productive, positive and most of all profitable...http://www.shopworks.co.uk/file/c3af8777a47a8920073ac2e725bb4fab/china-sourcing-meeting-the-challenges-achieving-success.htmlFri, 11 Feb 2011 17:23:41 +0100http://www.shopworks.co.uk/file/de71b20c9d56b40a9af38affc4752ae4/right-or-wrong-.htmlCustomers turn right in shops...or so they say. In terms of understanding customer shopping behaviour, this is probably one of the most widely repeated claims, but is this well worn phrase a myth or reality?http://www.shopworks.co.uk/file/de71b20c9d56b40a9af38affc4752ae4/right-or-wrong-.htmlMon, 19 Apr 2010 13:08:57 +0100http://www.shopworks.co.uk/file/e0842a23ae7db67d6300a79391953c49/am-i-too-old-for-hollister-.htmlHollister, a difficult place to shop or a great brand experience ?http://www.shopworks.co.uk/file/e0842a23ae7db67d6300a79391953c49/am-i-too-old-for-hollister-.htmlMon, 07 Dec 2009 08:44:07 +0100http://www.shopworks.co.uk/file/805357e62b926f8660bd2bc19dcc664d/women-retailers-get-it-right-says-craig-phillipson.htmlWhat makes one retailer so successful at a time when very many others are struggling? That was the question put to international retail expert, Craig Phillipson, during his recent interview on West Midlands radio station, BBC WM.http://www.shopworks.co.uk/file/805357e62b926f8660bd2bc19dcc664d/women-retailers-get-it-right-says-craig-phillipson.htmlMon, 17 Aug 2009 16:22:51 +0100http://www.shopworks.co.uk/file/e77b635fc74a5f21972b74415747610f/the-use-of-colours-in-retail-store-design.htmlThe use of colour in your store has a big impact on customer experience. Mike Travalia, Head and Design and Communication at Shopworks, takes a look at the use and effect of colour in a retail environment.http://www.shopworks.co.uk/file/e77b635fc74a5f21972b74415747610f/the-use-of-colours-in-retail-store-design.htmlTue, 05 May 2009 09:53:12 +0100