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Costa Coffee

Store format evaluation, research & category development

Shopworks worked closely with Costa's Innovation and Store Design teams to carry out research and category development for it's next generation coffee shop.

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Promising to deliver new coffee experiences in a stylish environment, Costa is ramping up its efforts to share its perpetual passion for coffee with customers. In a first for its UK high street stores, the new Costa will offer a selection of alcoholic drinks to complement its food and drink range in the evenings.

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In close collaboration with the Costa team Shopworks provided research and category management data and insights which included:

  • Competitor benchmarking
  • Communication touch point analysis
  • Category optimisation & rationalisation
  • Category space allocation
  • Coffee/food attachment analysis
  • Calculation of the worth per seat in-store
  • Floor plan optimisation
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Some of our clients

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