Shopworks worked closely with Costa's Innovation and Store Design teams to carry out research and category development for it's next generation coffee shop.
Promising to deliver new coffee experiences in a stylish environment, Costa is ramping up its efforts to share its perpetual passion for coffee with customers. In a first for its UK high street stores, the new Costa will offer a selection of alcoholic drinks to complement its food and drink range in the evenings.
In close collaboration with the Costa team Shopworks provided research and category management data and insights which included:
- Competitor benchmarking
- Communication touch point analysis
- Category optimisation & rationalisation
- Category space allocation
- Coffee/food attachment analysis
- Calculation of the worth per seat in-store
- Floor plan optimisation