Combining our experience in retail store design with rigorous shopper research methodologies, enables us to deliver immediately actionable insights.
Our approach to shopper research is focused on understanding both rational and emotional shopper response to a retail store environment.
We have developed a range of methodologies and services, all focused on understanding shopper response in a live retail store environment.
"How & why shoppers buy in a given category, retailer or retail channel."
Retail concept evaluation
"How & why shoppers respond to a new retail store concept."
Store or category trial evaluation
"Has the retail store or category trial achieved its objectives?"
Benchmarking retail landscape
"Who's who & what does best practice look like?"